The "Show The World What's Inside" campaign, for Seventh Generation, an organic cleaning product company, is driven by a mission: to raise consumer awareness regarding the harmful ingredients in conventional cleaning products.

The campaign featured a mobile app as an ingredient index, providing users with comprehensive insights into cleaning product ingredients, including their functions and potential impacts.

Alongside the app, there were informative banners, branded merchandise, and a micro-site, empowering individuals not only to reveal the contents of their products but also share personal aspects of their lives.

Role: Art Direction, Concept, Design