For over two decades, Photoshop has empowered artists of all backgrounds, skill levels, and professions. This diverse community has allowed Adobe to build a global network unlike any other. To celebrate their anniversary, we created a digital love letter in the form of online video content honoring Photoshop users from all walks of life.

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Role: Art Direction, Concept, Design

Worked with the Executive Creative Director to shape the brand identity for Infinite Reality and IR Studio. Developed visual assets and design systems, collaborating with the product team on branded experiences across digital and immersive platforms.

Role: Art Direction, Concept, Brand Identity, Experiential Design

Every year SIFF (Seattle International Film Festival) hosts a festival for movie goers to enjoy. In this campaign, we embarked on a cinematic odyssey known as 'MovieVerse.' Drawing inspiration from the journey of discovery, connecting the uncharted realms of space exploration with the boundless frontier of film. We developed a trailer, bumpers, posters, as well as some digital content.

Role: Art Direction, Concept, Design, Illustration

Introducing an online campaign for Alexa Smart Home. While Alexa is instrumental in simplifying the busy lives of parents, it also holds a sense of wonder for children, who see their home as a place where magical things can happen, yet to be fully discovered.

Role: Art Direction, Concept, Design

In collaboration with the White House, Google invited young girl coders to be a part of the Holiday Trees Ceremony in D.C. They orchestrated a spectacular lighting display using the magic of coding, igniting the spirit of inspiration and encouragement for young girls.

Role: Art Direction, Concept, Design

The Starbucks red cups of 2015 stirred up considerable controversy, yet many patrons saw them as a blank canvas for self-expression. Through their creative artwork shared via social media, fans illustrated that this season embodies unity rather than division. We selected ten of these designs for our 2016 red cups, reminding us that, regardless of our origins or traditions, we are all bound by a common spirit.

Role: Concept, Art Direction

Napster has always been a rebel brand, but with its expansion into AI products, it needed a forward-looking vision. Partnering with the ECD, I led the creative direction and design to reimagine the brand from logo to visual system, social content, and product graphics. The result is a cohesive, bold identity built for its next chapter.

Role: Art Direction, Concept, Design, Branding,
Visual Identity

Had the opportunity to conceptualize and bring to life engaging social media content for the delicious dairy brand, Tillamook.

Role: Art Direction, Concept, Design, Production, Photography

Millions of genderqueer people speak languages with gendered words, like "un doctor" in Spanish or "l'actrice" in French, excluding them from written language. To change this, we introduced "æ," allowing anyone, including gender non-conforming individuals, to be represented in writing.

In partnership with Google, we made "æ" available in Search and Apps and created a custom keyboard. We shared the stories of genderqueer communities through a Posterzine® registered with the British Library, T-shirts, and social posts. All profits support Divergenres, an organization for binary and non-binary trans people in Quebec.

Role: Art Direction, Design, Concept

Formerly Napster, we reimagined the Rhapsody brand from logo to identity, translating the energy of music into a visual language. The new icon captures the vibration of sound and the pulse of music. The design combines contemporary style with dynamic movement, creating a bold forward-looking identity for the modern listener.

Role: Art Direction, Concept, Brand Identity, Design

This Volkswagen "Autobahn for All" Sales Event commercial offers a humorous glimpse into the world of dealer negotiations, shedding light on the behind-the-scenes action. The campaign also featured in-store collateral and some exciting swag to complete the experience.

Role: Art Direction, Concept, Design

Movies are an integral part of our lives, and to celebrate their impact while leveraging the capabilities of the Google app, we created a series of 15-second ads to be featured during the Oscars.

Role: Art Direction, Concept, Design

Our Mobile Order & Pay feature helps commuters skip lines for their morning Starbucks®, ensuring they get their caffeine fix on busy schedules.

To bring awareness, we initiated an out-of-home campaign strategically designed for major commuter hubs in New York, Chicago, and San Francisco. This campaign leveraged transit graphic lines and contextual headlines to capture the attention of our target audience effectively.

Role: Art Direction, Concept, Design

Continuing the success of "The Dog Strikes Back," we crafted an interactive Volkswagen campaign. This campaign featured a captivating video and a Star Wars-themed invitation. This one-of-a-kind party invite not only stoked excitement for Super Bowl XLVII but also seamlessly blended with the chorus of dogs barking to the iconic Star Wars theme song.

Role: Art Direction, Concept, Design

Elevate your Starbucks® experience this Halloween with a unique touch – a collection of eerie stickers that transform your Starbucks cups into spooktacular costume. Simply choose your favorite sticker, snap a photo of your instant costume, and share it online for all to enjoy.

Role: Art Direction, Concept, Design

Had the privilege of designing the Burger King® campaign for the Simpsons movie, named SimpsonizeMe, which allowed individuals to transform themselves into Simpsons characters. In addition to the site design, I also conceptualized the online banner for this exciting project.

Role: Art Direction, Concept, Design, Illustration

Collaborated with Change For Balance to create an impactful awareness video, spotlighting the heightened risk of heart disease in women. This video was showcased during the 2014 American Heart Association "Go Red for Women" fashion week runway show in New York.

Role: Art Direction, Concept

The Latte Macchiato and Flat White, both made from the pure essence of espresso and milk, offer two unique flavor profiles. We created engaging online and print that delves into the artistry behind crafting these two distinct beverages, inviting you to savor the nuances of each.

Role: Art Direction, Concept, Design

Petrolicious celebrates the innovations, the individuals, and the aesthetics that fuel our shared passion for exceptional machines. I was proud to develop the branding and identity for this elegant, classic online car enthusiast blog. Explore their website here.

Role: Art Direction, Concept, Design, Illustration

With every purchase of Teavana® Oprah Chai, Starbucks contributes 25¢ to the Oprah's Leadership Academy Foundation, empowering young girls through education. We created this ad campaign, including online media ads, to inspire action and support this noble cause.

Role: Art Direction, Concept, Design

This exceptional opportunity allowed me to conceptualization for Burger King's global package redesign initiative.

Role: Art Direction, Concept, Design

The Burger King® and Twilight promotion offered users the chance to "scrub" their Facebook profile and determine their level of Twi-Hard fandom. Additionally, the promotion featured an exciting contest with coveted swag prizes.

Role: Art Direction, Concept, Design

I designed the logo and developed the branding for this renowned Los Angeles-based commercial production house.

Role: Art Direction, Concept, Design, Illustration

We transformed the traditional employee handbook into "Passports to Discover Beyond." In these passports, you'll find captivating visuals and meaningful messages that spotlight each department. Employees use these passports not only to record their achievements, but also to capture their memorable experiences, all beautifully illustrated by Muxxi.

Role: Concept & Art Direction

The Habit Burger Grill made its debut in Santa Barbara, California, in 1969. To mark its 50th Anniversary, I crafted a series of designs inspired by the art and cultural influences of the 1960s and 1970s.

Role: Art Direction, Concept, Design, Illustration

I created a series of Persian-inspired illustrations and developed the branding for this exciting Brooklyn-based greeting card startup.

Role: Art Direction, Design, Illustration