We were tasked with creating a product demo for Alexa Smart Home for digital and social platforms. While the brief started as a straightforward product demo for YouTube, our ECD encouraged us to take it in a more conceptual, story driven direction.

We built the campaign around a child experiencing a smart home as something closer to magic than technology. I worked closely with the copywriter and producer, helping shape the concept and carry it through from early development to final execution.

The campaign ran across TikTok, YouTube and Instagram, and was later picked up by the client for broadcast after launch.