A rebel brand moving into a new chapter in AI, needing a forward looking identity that could support both a new brand system and a growing suite of products still taking shape.

Working closely with the ECD, I led the creative direction and design across the rebrand, from logo and visual system to social and marketing materials. The aim was to build a flexible system that could evolve as the product direction developed in parallel.

I worked across motion, 3D, video, product and UX teams, helping maintain consistency as the systems came together.