Every year, Seattle International Film Festival (SIFF), an independent film festival and arts nonprofit, hosts a two week event featuring a curated selection of independent films, documentaries and cult classics across Seattle venues.

For this year’s campaign, we created “MovieVerse,” a cinematic concept inspired by discovery and exploration, using space travel as a way to reflect the feeling of curiosity and discovery in film.

We developed the campaign across trailer, bumpers, posters and digital content, designed to live across social.

A small team is hand selected each year by the GCD. I worked as part of that core team across art direction, design, motion, copy and production, helping shape the idea as it developed into a full campaign.